🔥 Google reveals it spent $ million in Waze acquisition - CNET

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After a multitude of rumors and media reports about a potential acquisition of Israeli crowd-sourced mapping software company Waze in recent.


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How Google bought Waze: The inside story - Business Insider
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Google buys Waze map app for $bn | Technology | The Guardian
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google acquires waze

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Google disclosed Thursday how much it paid for the Israel-based company behind the mapping app Waze: a whopping sum of $ million. This.


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Ever since Google acquired Waze, the popular community-powered navigation app, for a cool $ billion in , there's been speculation.


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After a multitude of rumors and media reports about a potential acquisition of Israeli crowd-sourced mapping software company Waze in recent.


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After months of speculation, the fate of Waze, the social-mapping-location-data startup, is finally decided: Google is buying the company, giving.


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Here are a few theories why Google just spent $1 billion to buy Waze.


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Ever since Google acquired Waze, the popular community-powered navigation app, for a cool $ billion in , there's been speculation.


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Ever since Google acquired Waze, the popular community-powered navigation app, for a cool $ billion in , there's been speculation.


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Here are a few theories why Google just spent $1 billion to buy Waze.


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Google announced on Tuesday it had bought Waze, a much fought-over Israeli social mapping company for an as yet unconfirmed $bn.


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google acquires waze

It was a defensive move. Apple famously bungled its Maps app, but Facebook is way behind Apple with regard to mapping software. That is, you can check in using Facebook's mapping software, but you can't plan a route. Waze's active community provides a social layer on mobile, which is doubly attractive. The search giant has claimed as many as million people are on Google Plus, but no one in the real world discussed Plus in the same breath as Facebook and Twitter. Brian Wieser, a senior research analyst with Pivotal Research Group, calls this tactic "protecting the moat. That price may have been inflated by a bidding war among Google, Facebook and Apple, according to rumors. Depriving Facebook of good mapping software would allow Google to keep and bolster its lead. Waze claims around 45 million users, but there's a good chance you're unfamiliar with the company and its app. Waze currently has employees. This didn't used to be the case, but users have been spoiled by Google's excellent Maps — and have grown to rely on them. Image via iStockphoto , Mattjeacock. Click Here to find out more. Forrester's Ask says mapping software is right up there with email and a browser in terms of functionality.

For Google acquires wazemapping software proved to be a road of riches. There aren't that many mapping software companies. Even with that manpower, though, you need time and, in Waze's case, a community of helpful users to get it right.

Maps are super important. If you're wondering read article the Israeli firm became such a hot property of late, here are a few theories:.

Waze didn't have any real competitors. Business Like Follow.

As Rafer notes, you can't do what Waze does with a staff of 15, which weeds out a lot of would-be contenders. Google hasn't been great at cultivating a social network. The other reason there are so few entrants is that many startups are petrified of competing with Google.